What's Up With Social Proof?
Do Numbers Really Matter?
Oh, I have 10,000 followers on my Instagram Page. I just made a million Naira.
For a while, all of this have been referred to as vanity metrics. In truth, numbers really fuel validation. We attach importance to quantity a whole lot. The story started to change and you know, motivational speakers, professionals, et al, started telling us to value quantity above quality.
Money will not make you happy, give me 10 million dollars and let me tell you if I am happy or not. Quote from Ajegbile Dimeji
Numbers matter definitely. A few weeks back, I was creating a media kit and then, I realised my numbers were quite low. I started working on that only for my Facebook account, Instagram account and a website I wrote for to suffer hack attempts.
What will happen if I lost the numbers I considered as little?
Every number count.
You see, we should place value on the quality numbers we have in the quantity.
And don't forget, numbers help us measure growth, it builds trusts, gets us new investors, know what we need to improve and where.
Social Proof is putting the numbers out there and banking on what you have collected. It's pride, sense of accomplishment and showcasing your wins. Social Proof is why politicians win elections, why the government collect loans, why startups get fundings, why you bank with Gt Bank, why Burna won the Grammy…
If they don't put it your face, you want check them out.
A young man called himself a ruthless salesman and I was annoyed, I thought about it again, his customers need to hear that and not me.
So, tell me, do the numbers matter or not?
Is social proof necessary or not?
Remember, build quality numbers, avoid the need to be validated with the numbers, continue building and sell yourself aggressively.